Ramdhenu, the premier music and lifestyle satellite TV channel originating from North East India, represents the third strategic venture undertaken by Pride East Entertainments Private Ltd. This initiative follows the successful establishment of News Live and Rang, further cementing our commitment to delivering high-quality content. Ramdhenu is dedicated to providing a distinctive amalgamation of music and infotainment, with a particular emphasis on showcasing both well-known and lesser-known folk music and cultural expressions from the North East region, in addition to the exploration of its rich ethnic lifestyle. Furthermore, Ramdhenu actively champions modern Assamese music and extends support to Assamese artists, thereby enhancing our content and cultural offerings.

In response to a comprehensive market study conducted by our in-house research team, we have strategically positioned our channel to resonate with the preferences of the youth demographic aged 16 to 28, encompassing both males and females. This core target group forms the centerpiece of our programming, while maintaining the flexibility to cater to celebrative occasions as they arise. Ramdhenu adopts a hybrid approach, with music as its primary content pillar. Additionally, the North Eastern Lifestyle will hold a prominent presence through formats such as folk music and cultural showcases, reality shows, travelogues, fashion programming, trend analysis, culinary exploration, public engagement shows, and the screening of popular movies, among other offerings.